Social media optimization is of course related to search engine optimization, but at the same time, it differs with it, in many ways. Main elements of SMO are social networking and bookmarking sites, community sites, video and photo sharing sites. So, performing social media optimization is like optimizing a site for social media sites.
Here are some secrets to start with Social Media Optimization and getting most out of it:
Increases link ability of a site
Increasing link ability is considered very important for your social media optimization efforts. Actually, it is the ability if a site to get links from other sites. This is more for static websites. Adding a blog is great idea for increasing link-ability.
Encourage inbound links
Better interlinking results in better search results. It also provides good visibility to your readers.
Flexible content
Make your content travel around the internet, spread your content and gain popularity.
Don’t fake – be real
Transparency and clearness can be considered as foundation of any business. Fake things are simply not liked by anybody. So, be real in your approach.
Stay fresh
Never hesitate to try new and creative ideas. New challenges welcome many paths to success. So, it’s good to follow them.
Easy bookmarking and tagging
Offer buttons for bookmarking and tagging. This will boost call to action from users for easy bookmarking. Make sure to add a list of relevant tags.
Participate in relevant community
Find a relevant community, say a forum and be an active participant. Help out people; this will let them know your knowledge and experience.
Reward valuable and supportive readers/prospects
Readers or prospects are always invaluable inspiration. Just imagine, how would a business grow if there is no client? So, if your readers have any questions or advice, then reward them by giving them proper feedback.
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