Avoid Getting Banned in SE

Most of webmasters do know the importance of having high search engine rankings. High rankings means high traffic, translated into increased profit.. Webmasters look for all sorts of tactics to improve a website’s position in search results.. However you need to avoid some tactics, generally termed Black Hat SEO, because it may cause a website to be penalized/Banned from search engines.

So below are the six popular Black Hat search engine optimization tactics:

Keyword Stuffing
The more often you use your keywords on a page, the higher you keyword density. However, search engines don’t look for exceptionally high keyword density, but reasonable keyword density. If you repeat your keywords too often, search engines might think that your website is spamming.

Cloaking
Cloaking is when websites serve one web page to search engine spiders and a different to human visitors. This can be used to mislead the search engine with regard to the content on the website. There are, however, some methods of cloaking which are not regarded as a deceptive, such as delivering unique content to users based on their location, or allowing search engines to index password protected pages.

Hidden Text
Another method of deceiving search engines with regard to a website’s content is by including hidden text. Text can be rendered invisible by setting it as the same color as the background, using negative margins, or placing it in an invisible containing element.

Gateway Pages

Sometimes additional websites or web pages are created with the sole purpose of ranking highly in search engines and generating traffic for another website. If these pages provide no value to visitors and are only used for rankings, your website may be penalized.

URL Redirection
This occurs when a user, or search engine, is unknowingly redirected to another website. Sometimes this practice is used to acquire the pagerank of the destination page. At other times, it is used to redirect users to a malicious website.

Link Farms

Google Pagerank and other similar ranking algorithms for other search engines place a lot of weight on link popularity. Black Hat search engine optimizers often take advantage of this by creating something known as a link farm, which is consists of a community of websites which link to each other.

Search engines have gotten progressively smarter in their quest to deliver highly relevant search results. So even if these tactics give you some success, it will only be temporary and could result in an indefinite ban of your domain name.

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds,blogging. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

1. Increase Your Linkability
2. Make Tagging and Bookmarking easy
3. Reward Inbound Links
4. Help Your Content Travel

Ref: http://dailyseoupdates.com/avoid-getting-banned-in-se/

Proven Social Media Optimization Tips

As you probably know, practicing social media optimization tips greatly assist in positive exposure. Actually, social media optimization is an effective online marketing strategy that can do amazing things along with driving targeted traffic and grabbing the attention of your targeted audience.

It would be correct to say that SMO connects your search market and social media. Popularity and publicity are basic need of every business, and you can get it through relating your market to social media.

Social media optimization is of course related to search engine optimization, but at the same time, it differs with it, in many ways. Main elements of SMO are social networking and bookmarking sites, community sites, video and photo sharing sites. So, performing social media optimization is like optimizing a site for social media sites.

Here are some secrets to start with Social Media Optimization and getting most out of it:

Increases link ability of a site
Increasing link ability is considered very important for your social media optimization efforts. Actually, it is the ability if a site to get links from other sites. This is more for static websites. Adding a blog is great idea for increasing link-ability.

Encourage inbound links
Better interlinking results in better search results. It also provides good visibility to your readers.

Flexible content
Make your content travel around the internet, spread your content and gain popularity.

Don’t fake – be real
Transparency and clearness can be considered as foundation of any business. Fake things are simply not liked by anybody. So, be real in your approach.

Stay fresh
Never hesitate to try new and creative ideas. New challenges welcome many paths to success. So, it’s good to follow them.

Easy bookmarking and tagging
Offer buttons for bookmarking and tagging. This will boost call to action from users for easy bookmarking. Make sure to add a list of relevant tags.

Participate in relevant community
Find a relevant community, say a forum and be an active participant. Help out people; this will let them know your knowledge and experience.

Reward valuable and supportive readers/prospects
Readers or prospects are always invaluable inspiration. Just imagine, how would a business grow if there is no client? So, if your readers have any questions or advice, then reward them by giving them proper feedback.

Ref: http://www.seobloggingsolutions.com/8-proven-social-media-optimization-tips/

How was SEO born?

In 1995 (the early days of Yahoo – have a moment to reminisce if you were online back then – grey backgrounds, single column websites, crazy spinning GIF’s), optimization was born out of the roots of AAA, A#1 and Acme style yellow pages / white pages alphabetical optimizations.

This meant that if you wanted to be top of the list, you would name your site or business !@#AAA 123 Business – it seems insane now, but it worked. This was the first example of SEO – or the manipulation of rankings for your own gain.

In late 1996, search engines finally realized the work of databases to match text and how that would be applied to the greater database of the web.

In 1997, the first algorithm crackers appeared and this was quite basic by simply making up of pages in the results of many of the major search engines. The first major “page jacking” and “bait and switch” incidents begin to happen. This was when people copied the content from top ranking search engines for their own use, got high rankings and then switched the content to their own.

In late 1997, it was very easy for search engines especially Infoseek to crawl and index. In fact, back in the day it was possible to submit a site in the morning and have it appear in the Search Engine Results Pages (SERPs) in the afternoon.

Due to the easy indexing within 24 hours on Infoseek “Spam” became a very serious problem for the SE’s as deceitful spam sites began to understand the algorithms and how to manipulate them.

In 1998, the off-page optimization criteria of link popularity and directory listings had grown in importance of SEO as search engines tried to lessen the effects of just looking at the onpage optimization. At the same time, it had also revealed that multiple algorithm usage in search engines resulted in different top 10 positions in search results.

In late 1998 and early 1999, AltaVista (then the #1 search engine and had the biggest
index) made a fight against “too many URLs” and banned huge segments of sites and sites with auto doorway page generators. Google had introduced its page rank technology while the other search engines self destructed under management chaos and mountains of pages with no idea how to determine which was more relevant compared to other pages.

In late 1999, search engines had introduced PPC to make their service profitable. This enabled businesses to take a short-cut to the top rankings by agreeing to pay a small amount every time a surfer clicked on their link.

Top 10 Search Engine Optimization Tips!

Dynamic Site SEO Tips and Hints

What are dynamic website:

Dynamic website are websites in which webpage are created through on the fly or database generated. All the contents, links, images, footer etc appears from database. Examples of dynamic websites are shopping cart, ecommerce sites, news site, forums, real estate site, manufacturer & buyers sites etc.

Dynamic Sites are Spidered Slower than Static Sites:

Google in particular has made it clear dynamic sites are spidered slower than static sites. The reason for Google to do this are webmaster friendly, dynamically generated sites can potentially have unlimited pages and so Google assumes a dynamic looking site (a site with URLs like dynamic-page.php?page=1) is big and slows the crawl speed. It does this to limit server load because if a dynamic site (any site) has millions of pages, Googlebot and the other spiders could cause the server to crash if they spidered too many pages at one time.

Problems with dynamic website:

As all the pages is generated through database, a dynamic page does not exist as a file on a hosting server, as a static html page does until the request comes for a page, when a crawler comes to the website, does not get that pages to crawl every time, so crawler avoid those pages next time to crawl.

Database generated pages URL called dynamic URLs, dynamic URL is not easy to read by human as well as search engine spiders.

How to overcome with this problem:

a) Place links of the dynamic pages on static pages. Further, it can be submitted in search engines manually. Most of the dynamic pages will indexed by the search engine by this way. Use appropriate alt and title tags on your static page, and be sure to follow all of the search engine guidelines before submitting your static pages along with the dynamic pages.

b) Coldfusion and other softwares are available which can replace special characters like ?, %, & with alternative text.

c) Using help of CGI/Perl, we can convert query string in the URL with suitable text. Path Info and Script Name are environment variables, which contains complete URL including strings in dynamic pages.

d) URL rewriting is another method; convert the dynamic URL to static URL. If you are using the apache server then mod_rewrite is used to rewrite the dynamic URL and in case of windows, ASAPI is used to rewrite. In addition, there is much software to convert your dynamic URL to static.Dynamic URL - http://www.seoinfotech.com?a=seo&b=services&c=IndiaAfter rewrite it looks likeStatic URL - http://www.seoinfotech.com/seo/services/india.htmlThis is easy to read and crawled by spiders.

Tips to Optimize Dynamic Websites:

Now you know what hurts search engine bots/crawlers to index your website. What you need to know is that how you can keep your valuable website indexed by search engines; the more your web pages are indexed the better your website will impress search engines

1. Create an HTML sitemap with 100 text links or less. If you have more than 100 links, break the sitemap into more than one web pages

2. Google Sitemap will also be an advantage, specially if your website is big and dynamic

3. Get inbound links deep into your website from other relevant websites such as directories, classified directories, vertical industrial portals

4. Convert dynamic web pages into static web pages with the help of URL re-writing techniques

5. You can use some plug-in applications that will change your existing dynamic URLs into static ones, specially for shopping carts there are plenty of applications available

6. Avoid using session IDs in the URL, specially when user has not logged in

7. If you do need to include parameters, limit it to two and limit the number of characters per parameter to ten or less

8. If you do have small dynamic website and enough time, you can apply this technique. Just right click on page by page of you website, copy the source code and create new static page with .htm or .html extensions